Founded in 1930, Kodama Sangyo introduced Charmy Chan in the 1960s
as an original soft vinyl (Sofubi) toy made in Katsushika, Tokyo.
With its iconic Showa-era retro design,
it has evolved into a global lifestyle icon beloved across Europe and Asia.
Since 2016, Kodama Sangyo Toy has carried forward this legacy,
engaging fans through timeless reproductions and modern collaborations.
License Product
CHAELECT is a strategic business partner that discovers unique global IPs
like Charmy Chan and connects them to the market with optimized branding.
Securing exclusive licenses
for global brands
and systematic rights management.
Establishing localization
and branding strategies
to maximize IP value.
Strategic product supply
and marketing through
major online and offline channels.
CHAELECT and Charmy Chan are looking for
partners to grow together.